To Train is Human, To Sustain Divine.

The most important first step in creating content stickiness (sustainability) is to deeply appreciate a busy person's capacity for forgetting. To overcome this, and to yield measurable business results, we must provide powerful, creative ways to get from "cool new idea" to "way of doing business."

We use the following four tactics to crack the code of stickiness:

Portion Control

We believe that little doses of content, consumed over a period of time leads to sustainable behavior change... especially when that content is designed with a keen eye toward learning efficacy and a bit of fun along the way. As such, we designed our work to have the greatest lasting effect when savored it in small, bite-sized pieces.

Puzzle Piece Design

We hear over and over that WhiteSpace is unusually easy to apply, as if the pieces of the puzzle were designed to fit right into the pain points of our learners. Well, they were. Thoughtfulness in design and the ability to customize allows learners to easily bridge the gap from theory to application.


A Light Touch

Every piece of our content is delivered with an approachable style and a bit of levity. This levity and warmth opens a learner's mind and gets them to lean in so the initial engagement is potent. From this successful launch point we have an easier task in transitioning a tip, tool or tactic into becoming a lifelong habit.

Language and Artifacts

Once we can give language to a concept, we can make it real. When a group can share language about a concept, the common vernacular paves the way for accelerated growth. The fourth ingredient in our stickiness recipe refers to common terms and artifacts that unify WhiteSpace users and fortify them towards success and sustainability.

"Stickiness is the quality that compels people to pay close, sustained attention to a product, concept, or idea."
- Malcolm Gladwell
The WhiteSpace mindsets and skill-sets when incorporated into your organization will allow your teams to reclaim lost capacity and execute at their finest.


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